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boss optima

  1. Mike. O

    Boss Optima Wisdom (The Best Carpet Cleaning Possible)

    Early in my career (we are talking early 1990's) I was introduced to a chemist at a prominent carpet cleaning supply operation. You might have heard of them, Prochem. Prochem is one of the largest suppliers in our industry. The chemist I met (I will call him Joe) was one of the most...
  2. Mike. O

    Boss Optima Wisdom (Be A Grapple)

    Be a Grapple At Boss Optima this is a story I love to tell our own technicians. And I think it really summarizes one of the big keys to success in this industry. I feel our industry has been negatively affected by carpet cleaners who use hugely discounted upfront pricing to attract customers...
  3. Mike. O

    Boss Optima Wisdom. (Marry Your Customer)

    Successful companies view every customer experience as an opportunity to further "marry" there customer to them. What does this mean? It means you are always hyper conscious of what the customer is experiencing. And you work to create "love" feelings associated with with there experience with...
  4. Mike. O

    Boss Optima Wisdom. Your Appearance.

    What do the national chains all have in common ,besides millions of dollars in annual revenue? Their technicians are some of the best dressed technicians in our industry. The national chains fully realize that image is just as important as substance. There are a lot of great technicians in...
  5. Mike. O

    Boss Optima Wisdom (Eliminating Redo's)

    Boss Optima Our Forum Mission: To Level The Playing Field Between The National Chains And The Owner Operators. Today’s Topic: Eliminating Redo's We hope you use these Boss Optima techniques that we are sharing freely on the forum. If you master these 5 elements you can significantly reduce...
  6. Mike. O

    Boss Optima Wisdom One of the biggest mistakes technicians make.

    There will be many times when you will fail.... Clients will sometimes want results that you simply can not achieve. In these situations it is important to realize that the goal is not to change their desires. The goal is to prove that you achieved the best result possible... So , that the...
  7. Mike. O

    Boss Optima Wisdom.

    This industry is almost entirely composed of owner operators trying to reach the next level and either get off the van or expand to a multi van operation. Boss Optima was started in 1991 with 3 trucks running on its first day of business. This was achieved because it was understood that...