Hi Kevin!
Back in the day we mailed 600 flyers per week bulk mail. They went to upscale neighborhoods - home values over $225,000. The mailing contained a headline, testimonials, an offer and a deadline for response. We have never used co-op mailers like Val Pak - they tend to be full of price-driven offers and attract the wrong type of client for us. The real trick is this: What are you doing to communicate with your existing clients? Do you send a newsletter? Do you have a formal referral rewards program? It's great to drive new business in the front door, but the secret to real profitability is repeat and referral business and there are ways to encourage that.
Back in the day we mailed 600 flyers per week bulk mail. They went to upscale neighborhoods - home values over $225,000. The mailing contained a headline, testimonials, an offer and a deadline for response. We have never used co-op mailers like Val Pak - they tend to be full of price-driven offers and attract the wrong type of client for us. The real trick is this: What are you doing to communicate with your existing clients? Do you send a newsletter? Do you have a formal referral rewards program? It's great to drive new business in the front door, but the secret to real profitability is repeat and referral business and there are ways to encourage that.
