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  1. #1
    Rob Allen's Avatar
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    Encap vs HWE video ads by RG

    Kind of misleading wouldn't you say? I find both methods work best in conjunction with each other for CGD.





  2. #2
    Nick P's Avatar
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    I thought they are pretty cool ! I'm starting to really like encap cleaning. I used it on a real nasty clubhouse and it worked great.
    Nick

  3. #3
    orbit-kleen's Avatar
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    Encap works great. Alot of companies are using it for residential nowadays too. Oxifresh, 1800 Dry Carpet, Oxymagic, Purphora. I see these franchises poping up EVERYWHERE.

    http://pur4a.com/

    http://oxymagiconline.com/

    http://www.1800drycarpet.com/

    http://www.oxifresh.com/





    It's the new wave of the future in carpet cleaning according to these companies.Fresh, Organic, The power of oxygen. It's a Revolutionizing the way carpet is cleaned.



    Exclusive Cool Clean Technologysm

    Unlike hot water extraction or steam-cleaning, the PURphorasm 100% Organic method cleans your carpet with NO HEAT. That’s right ~ Room Temperature. Making us the most unique carpet cleaner in the entire industry. Because we are all-natural and do not damage your carpet with hot water, the choice is evident ~ when considering the safety of your children, pets, family, and your carpet investment. Because of this unique cleaning process, PURphorasm has taken extreme measures to protect this trade secret.

    It is coming guys, the green agenda. Green clean = NO gasoline

    just ask Al Gore.
    Last edited by orbit-kleen; 02-12-2010 at 02:40 PM.

  4. #4
    Dave Y's Avatar
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    [QUOTE=Rob Allen;89992]Kind of misleading wouldn't you say? I find both methods work best in conjunction with each other for CGD. QUOTE]

    I have found that using them in conjunction defeats the purpose of encapping and can promote wicking and prolong drying.

    Two of the reasons you would use encapping in the first place.

    Other reasons to use encapping is no hoses to trip on, faster cleaning, lower expense.

    Take away the benefits and you take away the unique reasons why a property owner would choose your company over the others.

  5. #5
    Daron Farrar's Avatar
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    Quote Originally Posted by orbit-kleen View Post

    just ask Al Gore.

    No thanks, that guy is a real sell out to his own cause which is a BS one anyway. With that said I have been getting awesome results with Realsit Hydrox (peroxide based encap cleaner) with a little HOST compound cleaner.

  6. #6
    jwhatley's Avatar
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    If this product is anything like Chemdry then we can thank them for at least sending the next service our way.

    Would not get to worried about this just yet. They well advertise heavy and then just come in behind them and pick up the their would be repeat sells. I fould that this stuff works best on carpet that is really not dirty.

    Maybe they can open car washes with it!


    Carpet Cleaning Savannah GA , Pooler Ga, Rincon Ga, Richmond Hill and Hinesville Ga.
    www.BlueRibbonFloorCare.com

  7. #7
    Scott W's Avatar
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    A commercial that's misleading, who would have ever expected such a thing! I am shocked.

    Of course, any commercial wants to paint the product they are promoting in the best light. Apple does it to Microsoft in the commercials these were patterned after. And I could go on giving examples all day long.

    Understand that Ricky G is our competitor, but I have no issue with his advertisements. They promote his product. Thats what advertising is supposed to do. No lying. No untruth. Maybe not the whole truth, but would you expect him to pay for an ad that said, you also need HWE; or many folks don't like the smell of our product or Groom Solutions PEroxicap will outclean out our Hydrox.

    I would not expect to see MB or TMF ad mentioning any negatives points about their site or the positives about the other site. That is not how advertising works.


    Scott Warrington
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    Bridgepoint / Interlink Supply
    http://www.cleanwiki.com

  8. #8
    admin's Avatar
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    Quote Originally Posted by Scott W View Post
    A commercial that's misleading, who would have ever expected such a thing! I am shocked.

    Of course, any commercial wants to paint the product they are promoting in the best light. Apple does it to Microsoft in the commercials these were patterned after. And I could go on giving examples all day long.

    Understand that Ricky G is our competitor, but I have no issue with his advertisements. They promote his product. Thats what advertising is supposed to do. No lying. No untruth. Maybe not the whole truth, but would you expect him to pay for an ad that said, you also need HWE; or many folks don't like the smell of our product or Groom Solutions PEroxicap will outclean out our Hydrox.

    I would not expect to see MB or TMF ad mentioning any negatives points about their site or the positives about the other site. That is not how advertising works.
    Amen to that !

  9. #9
    Rob Allen's Avatar
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    I like encap, it has a great place for commercial glue down. But for residential I am not convinced that it is the best option. That was my point.

  10. #10
    Daron Farrar's Avatar
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    Well if encap is good for CGD carpet then why would it not also be good in a residential setting? I have been using it more and more as a stand alone product and have been getting great results while using less of the Host compound and other prespays like I used to.

  11. #11
    Scott W's Avatar
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    Quote Originally Posted by Rob Allen View Post
    I like encap, it has a great place for commercial glue down. But for residential I am not convinced that it is the best option. That was my point.
    I agree exactly with your view of encap, Rob. I just would not expect an encap seller to mention that in their commercial.


    Scott Warrington
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    Bridgepoint / Interlink Supply
    http://www.cleanwiki.com

  12. #12
    Jeff Madsen's Avatar
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    I know it's a smidge off-topic, but I want to put in a plug for Bridgepoints' Encap Green DS. I tried it on Scott's recommendation in another thread. This stuff is fantastic! Highly effective and very fast drying at a very economical rtu price. If you haven't tried it you should give it a shot.

  13. #13
    rjfdube's Avatar
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    Encap is great for wicking probs; but I never offer it as a stand alone system. It can only do the custy good if used as an interim method or a quick clean the carpet my mother in law is coming measure.
    RICKIE FONTENOTS JANITORIAL SERVICES
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    Bus# 850-341-9405 Fax# 850-549-3069
    rjfdube@cox.net
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    DEPARTMENT OF VETERANS AFFAIRS VERIFIED SERVICE CONNECTED DISABLED VETERAN OWNED BUSINESS


  14. #14
    Gemcleans's Avatar
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    I think if it was a HWE advertisment you could use just as many benifits of deep cleaning, following carpet manufactors reconmendations, better all around cleaning too. Most people understand the value of HWE, but don't want their carpets wet for days.

  15. #15
    TechClean's Avatar
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    sigh

    the amount of times this topic comes up ..only to responded by people that STILL think its like chemdry... wow! been sleeping in a cave for the last few years?

    ill agree about interm cleaning IF you are just using a cimex, all that does is scrub
    there may come a time when there is just too much soil for the encap to work properly.
    if you switch to OP it can and is being used by many people as stand alone method!
    i had a TM, brought op cleaning on board and sold the TM, i personally no longer needed it.
    ( although a steamin demon would be great for initial cleans of a restaurant)

    i LOVE doing demo's on residential/commercial that just had it cleaned by my cities top of the top with their aerotech's ....customers are straight up shocked how much i pull out after ANY hwe'r has been there. Nature of the beast my friends.

    dont have to switch to a sole method as i did, but when you live in Canada with our retarded winter's you too might hate dealing with tm's .

  16. #16
    Gymee's Avatar
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    Commercial carpet is generally of the looped pile and seldom walked on with bare feet as in a residential.
    And the reason for not using encap aka shampoo in a residential setting is that it leaves the carpet "Crunchy"

    Oh sure you can tell your residential client to vacuum for a few days to get all the crunch out but that is a negative to them.
    Why do they need to vacuum when they PAID you to clean their carpet?

    Those new franchises really don't know how to address real cleaning issues like PET STAINS or other harder to remove stains.
    There are tricks to using the encap aka shampoo method and it involves knowing more chemistry than HWE.

    So stick with using encap aka shampoo for commercial carpet.

  17. #17
    dirtmonger's Avatar
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    You still have the issue of voiding warranties on residential carpets. Encapping is not an approved cleaning process by the mills unless this issue has changed. Not that these warranties are all that great. Generally they are closing points at the point of sale. In short they are constructed in such a way that it is rare that a company would payout on a warranty claim. However in such a incident if you had encapped a resiential and a warranty was denied you might just be held accountable. I know a customer would not like to be told that their warranty was voided because you used a non-approved process. Scott or one of you guys more experienced correct me if I am wrong here.

    Steve

  18. #18
    CleanRx's Avatar
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    This commercial does a great job of making carpet cleaners looks unprofessional.
    Personal computers whether manufactured by Macintosh or any other company are still computers with their very own cult followings.
    The average consumer can not manufacturer their very own personal computer even if they were to buy all of the parts so while the big computer and software manufacturers battle it out they are still doing several things in common which is; promoting their product as a consumer necessity, has to be serviced by a trained professional and their computers operate best on their designed software and hardware.

    In the carpet cleaning industry the attacks of one system of cleaning against another is usually predicated on the basis that one system is being done by an untrained or unprofessional and the homeowner can do that type of cleaning on their own. I believe this is the main reason why professional carpet cleaning is only being employed by 13% of the nation homeowners and 69% decide to do their own cleaning and the rest don't bother with it at all.
    With all of the potshots our profession constantly takes at one another it is no wonder the average homeowner doesn't consider carpet cleaning to be a trade in which they need to hire a professional and why should they take our profession serious when we can never seem to come to terms on instructing the customer the benefits of having their carpets professionally serviced. We rather focus on which system is best or the most powerful, dries the faster or on attempting to destroy our competitors by putting them down instead of focusing on doing what we do have control over which is building up our own business and profession. For years Apple has been attacking the personal computer and yet still only 3% of consumers buy MAC computers and if it weren't for their applications and gadgets they would be out of business.
    After 34 years of personally working in the cleaning industry I have seen a lot of changes in marketing, equipment, systems, methods, and product technology. Some changes have been for the better and others have been nothing more than an old methods wrapped in a new package to make it appear as something new. I personally have cleaned carpets with every method available and I have learned the benefits and weakness of each but I have never bothered trying to gain a customer by promoting my cleaning system since it is I - the cleaning professional - that the customer is hiring and not my cleaning equipment.
    There's a reason that Vac-Away is kicks Releaseit's butt and that is because they spend time promoting their products and understand that there is more than one way to get the job done which is why they offer products for encapsulant, bonnet and hot water extraction. On one of my commercial accounts I performed a side by side test with Releasit and Vac Away and then asked the customer for feedback on the cleaned area. The test are was a carpeted hallway in a daycare and it had equal amount of ground in sand, cookies and apple juice stains and to my surprise both products did not provide the same end results. I wont tell you which one was better but I will tell you that I had to use the Vac Away to remove the juice stains that wicked back up after three days on the Release it side.
    I have respect for my customer which why I don't address them as the custy and in order for them to have respect for us we have to be the professionals working together to better our industry instead of tearing down with misleading advertisement.

  19. #19
    Rob Allen's Avatar
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    Quote Originally Posted by rjfdube View Post
    Encap is great for wicking probs; but I never offer it as a stand alone system. It can only do the custy good if used as an interim method or a quick clean the carpet my mother in law is coming measure.
    Wicking problems are best solved by proper flushing and drying procedures. It just doesn't make sense to me to put chemicals on top of chemicals to solve a problem that could have been rectified by proper cleaning procedures.

    Rob

    PS: Well said Aaron CleanRx above. That is how I felt also about the ads.

  20. #20
    C Spot Stop's Avatar
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    Quote Originally Posted by Rob Allen View Post
    Wicking problems are best solved by proper flushing and drying procedures. It just doesn't make sense to me to put chemicals on top of chemicals to solve a problem that could have been rectified by proper cleaning procedures.
    Rob
    .
    That is my kinda thinking.

 

 
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