What is your market? Demographics?

Discussion in 'Offline Marketing' started by idreadnought, Feb 26, 2010.

  1. idreadnought

    idreadnought Member

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    I don't know how to do a poll but I would love to know what the demographics of your customers are. I am mostly speaking to companies that do sq foot pricing and are above average for your area. So what is the age range of your typical customer? 45-60 45-75 40 and over? Households with kids? Empty nests? I need to do a better job of identifying my target audience.
  2. wesdawg67

    wesdawg67 TMF Portable Specialist

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    I just recently start to focus quite a bit on residential carpet, but I can tell you that for me it's been a lot of women. I kind of knew that going into it, but I haven't been paying as much attention to age as I probably should. I've heard other say that as much as 80% of their client base is women. Many of mine have kids as well.
  3. Dave Y

    Dave Y Carpet Cleaner

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    You can do a preliminary demographic search of your area by going to www.citydata.com or going to your state's department of economic development site.

    You can find a lot of golden nuggets that you can focus your marketing to this way.

    I do this all the time for other cleaning companes to see if they qualify for my marketing system.
  4. Jason Whaley

    Jason Whaley Super Moderator & TMF Carpet Cleaning Specialist

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  5. Steve Toburen

    Steve Toburen Strategies for Success

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    Agreed for the residential market. I would add one more caveat. Hopefully high disposable income. :)

    Richard, you aren't the only one thinking about "demographics". A Rochester, NY carpet cleaner recently wrote me asking much the same question. I answer (in my typical long-winded way) right here:

    http://www.strategiesforsuccess.com/3216/bhc/target-the-right-residential-age-group-in-new-york

    Steve
    www.StrategiesforSuccess.com

    PS Of course, while knowing your demographics is important it isn't enough to get folks to buy. After analyzing your market you must PERSUADE these elusive customers. Big Billy Yeadon wrote (in my opinion) a lengthy but very insightful analysis of how to persuade your customers based on two seminal books. Check Bill's stuff out here:

    http://www.strategiesforsuccess.com/1932/billys-book-reviews/what’s-it-going-to-take-to-persuade-you
  6. idreadnought

    idreadnought Member

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    Well I guess I should of just gone to strategiesofsuccess.com. Thanks Steve, that is exactly what I was looking for! I am not just talking about a mailing list, that is easy. I need to identify my target market to focus marketing materials and advertising towards. In response to above about women. Yeah I agree completely! Carpet cleaning marketing materials should be completely biased towards women! So much so that when a man calls me I am a little surprised.
  7. Gnu

    Gnu Active Member

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    Hello Richard about 90.9% of my clients are above 50 and on rare occasions have the grand babies there maybe 1/300% its like once a year I will have to kick back and play with a lil rugrat.. Pets are about 40% previously having pets is about the same.
  8. Steve Toburen

    Steve Toburen Strategies for Success

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    Now hold on a durn minute, Richard! I appreciate the vote of confidence but please realize that www.StrategiesForSuccess.com is not a discussion forum and we have no intentions of it morphing into one either. I feel Tre, Rob and others are doing a good job serving the needs of the industry with what boards we already have. So you should always come here first to get a broad cross-section of responses.

    That being said, what we are trying to do with the SFS site is be a "resource portal" for the cleaning and restoration industry where you can get targeted, focused, in-depth help on a specific subject. We are complementing, not competing with, existing bulletin boards. BTW, Richard, we are adding material from the SFS class and our member's experiences on a daily basis.

    One easy (and free) way to keep up with the information flow and to not miss anything is to subscribe to our weekly quickTIPS. Every Tuesday morning you get just one industry-specific idea along with a list of links to what we have added to the SFS over the last 7 days. Click on what you like- ignore the rest. You can subscribe to our quickTIPS right here: http://www.strategiesforsuccess.com/subscribe

    Thanks,
    Steve
    www.StrategiesForSuccess.com

    PS If anyone wants to see what a quickTIP looks like here is this week's edition:

    http://www.strategiesforsuccess.com...oration-customers-a-tasty-way-to-remember-you
  9. LarryJones

    LarryJones Well-Known Member

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    This is an old thread I just found as I was interested in the United States' demographics of CC etc. For example, which metropolitan areas of the United States are the most saturated with competition; have the most carpet cleaners, and which have the least per capita. Much thanks to Steve Toburen for his excellent input in this thread. Steve's links are a must read for anyone in the business.
  10. crash1big

    crash1big Well-Known Member

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    As of late (the last 5 years); most of our customer base is at or near retirement, and older. I think it is because the younger people are having a hard time finding secure jobs. Most of the older work force knows where their money is and how much they can (or can not) spend. Their also a bit pickier and more loyal. :)

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