So, since I don't do very many discounts on my service (usually a 10% for repeats and $20off if you refer someone), I consider my operation to be more of a higher end service. My costs are usually higher because I have excellent insurance, well groomed trustworthy employees, professional office staff and use tested and proven equipment. Recently, I have decided that I want to build something similar to the Ultimate Truck that they covered here. Since I am rather handy I can do most of the work myself. Looking for suggestions on things everyone would want to see...I have found 4 leads on trucks for the base, the cash has been set aside and I am going to start working on it soon. Will be waiting until after the new year to purchase the truckmount (keeping my Thermal Wave in my other truck for overflow work) in order to schedule the tax savings for 2012. Let me know what you think would make for a functional and customer pleasing truck!