How many of you track your marketing efforts? If you don't, why aren't you ? How many pieces on average do you send out each year ? Which type of marketing have you found has had the best ROI ? (Yellow pages, direct mailing, cold calling ect.)
Hey Steven, We keep track off 100% of the leads as well as where our dollars were spent. We also break down all of our costs to each job, this helps us figure out our COGS, (cost of goods sold), this helps us make our marketing efforts very accountable, measurable, as well as well, LOL trackable. We send out anyware between 2-18 pieces of marketing material, weather its a post card, A referral stimulation Flyer/Letter, or e-mail marketing. Internet and networking groups( we have 7 we belong to) gives us our biggest bang for our buck!! All The Best, Rob
We track where all our business comes from and all our expenses. As far as our marketing, we send out a newsletter to our current clients every other month and that's it. Dave Posted via Mobile Device
How many of you track your marketing efforts? I track mine, not that accurate but hey it's just me. How many pieces on average do you send out each year ? 50,000 Which type of marketing have you found has had the best ROI ? (Yellow pages, direct mailing, cold calling ect.) My favorite is not listed and I don't share too much about it on here because my competition is on here a lot.
A lot of cleaners have a pretty good idea what's working and what isn't but not necessarily by how much, which could be mistake,
