Thread: How to boost your business for the guys who havent had any jobs in weeks...Free advertising!!!!

KISS means keep. it. simple. stupid or stupid simple. either way.

Get noticed. Walk down the street, look around, what grabs your eye? a color? a design? a flashing light?
What in your mind makes your competition "the peoples choice?" graphics? colors? nice guy? good looking guy?
uniform? equipment? new van? 22 inch dubs with gold spokes? hydraulic system? their air freshener in the van?
next ask yourself, where can people find ME/COMPETITOR?? yellow books, internet, newspapers, valpak, mailers??
Did they use a sign guy waving a sign like liberty tax? pizza hut? little ceaszars pizza? did they use a wind-dancer? lawn flags, lawn signs, flyers? or did they do the walk and talk door to door?
What have you tried?? did you try it just at the wrong time of year? close to a holiday? when parents are registering their kids for school? DID YOU REEK OF COLOGNE? BOD and AXE gives people migrains. go natural. Nice dressed, look like a buisiness manager, use scope/listerine. spotless teeth. Use peroxide to brighten them.
Put an ad special in the local paper. or all of them.
Place your nice looking van with nice lettering or graphics in a very well public place. Mall. grocery store. The closer to the entrance the better.
While being parked their get some good smelling deo ViaFresh Lemon , cherry vanilla works the best. spray some around the van. MMMM that smells clean and good. Sense of smell Is key for remembering things. like YOU!!

Another spin on this. and yes it works awesome too. Buy some strobe-lights red and blue light a ploice cars. put them into the signal lamps. park in a highly visable area, next to a street/ parkway/ highway etc. mall parking lot BE SEEN!!!! turn them on I pormiss you. people will look. have a guy out next to it wearing a clown suite or something. Wave. Big long waves. BE SEEN!! small tiny waves just arent enthusiastic enough to gain interest. Wave to them like your guiding an airplane in to land. Have a hot chick out there too. make the guys fantasize that she is gonna show up to clean carpets. Who cares. You need the money. anything goes. TAKE NO PRISONERS.

Draw the SUCKER CARD get your kids out there to wave. dress them up as janitors holding lil stick vacuums, a feather duster, mop, broom, GET NOTICED!!!!!!!

Does any of this sound like bullshist?? nope. Because I did this less than six months ago. then the customers remember who I was then look me up later on.
Does it work??? You wanna see my fat wallet??
Will I ever admit I make money. nope. shhhhhh if anyone asks I am homeless. lol

I am still reaping in business from what goofy things I did 6 months ago. and its the first thing they remember was being goofy. or What was that smell from your van. It was wonderful Cherry?

Dont give up on one thing if it didnt work right away. ads will work one week and nothing for two weeks. then outta nowwhere. you busier than you ever wanted to be. Invest in more advertising. KEEP TRYING!!!
BE SEEN!!! TAKE NO PRISONERS!!!! GET NOTICED!!!! BE CREATIVE!!! TRY SOMETHING NEW!!! FOLLOW YOUR COMPETITIONS ACTIONS!!! PLAY THE SUCKER CARD!!!

Crack?

There is a point to this thread.


A very important marketing lesson in fact.

Every company has to set themselves apart from the rest if they want to be successful.

Some do it with flashing lights and pleasant scents.

Some do it with (Take your pick):specials, promotions, price, unique equipment, unique cleaning method, unique marketing, wearing booties, easy of service, trust, unique uniforms........

The list can go on forever. But, the important thing is that if you want your company to succeed.

YOU MUST SET YOUR COMPANY APART FROM THE REST!


One way of being unique is not necessarily better that an other. It may not even cost much or any money. It could be something you already do. But, You need to tap into it and highlight it. It can be as little as adding a pleasant to your cleaning or much as having a 100K cleaning unit.


THe flashing lights may not be right for you.

But, what can you do to make your business stand out?

Your business depends upon It!!

so you twits. there are a couple of guys who needed money because they havent had jobs in several weeks. I am just throwing ideas that they can use for cheap. so if you want crack you can lick my azz

I like this post.

Since our vans are moving billboards, why not use them to their full potential? I park mine in front of Petsmart, Pet Supermarket and in front of a nearby veterinarian. I have paid for my van graphics many times over with the business I have gotten just from these locations.

I thin everything he is saying is completely true. Those are the ways to get new business.


water removal

Thank you eclipse, I got a few pm's asking for help. and I was throwing them some bones. And for allthe critics. I would do the ? mark suit any day that fool retired selling morons info he got off the web. kinda like selling you the info that ebay sells shoes. lol
I appreciate all the crack jokes. and stuff. Yes the graphics are supposed to be appealing thats why we buy them.
Like I said before these guys are starting with a van probably without all the good stuff. So its a good idea to get noticed, get attention infamous or famous as long as it gets a custy curious and take the business card home. its a gold mine now matter how odd it seems. After all the girls scouts bring in a buttload of cash daily using cheeky rugrats to lure in customers.

And sillyness is the best way to be remebered for years to come..
Anyone ever see spots new trick?? thats a million dollar idea. used recently by ss.check out funny videos on tmf you will find a "why you should have your carpets cleaned" posted by non other. but good luck with the search pane it only searches new posts. dang!

Once you cut though the chatter (and a few insults) this is a pretty good thread. I think you can sum it up in two key statements:

1. Just do something. Someone once called it the "Law of Massive Action". Don't just do one thing- do them all and don't stop till you can determine which ones have a good ROI on your time and money invested.

2. Differentiate yourself. Look for stuff that no one else has thought of. For example, no one had ever thought of giving away a free Lifetime Supply of carpet spotter to every customer till I came up with it in the mid 1970's. Now everyone does it (still a great idea) but for many years I was the only one in my area and it cemented me in thousands of customer's minds. Priceless.

Steve
www.SFS.JonDon.com

PS More ideas on being "different"? Just go to Big Billy Yeadon's marketing blog. He has written hundreds of posts on how to set yourself apart from the crowd:

http://sfs.jondon.com/3715/billys-bo...ooks-and-blogs

Originally Posted by Steve Toburen

2. Differentiate yourself. Look for stuff that no one else has thought of.

Yeah, you could dream up the next moronic idea that makes a bajillion dollars (see pet rock & chia pets)!

Who was it that said nobody ever went broke UNDER estimating the intelligence of the US consumer?

We have a local karate school owner who sits at major intersections every morning at rush hour with his 4-way flashers on.
on the first day you thing he's broke down but then you see him every day lol.

For all those who responded thanks a bunch. either negative or positive. flashers are a good idea too. they all are. the steam thing would be epic. and to all them guys who started with nothing. there is only one way to go "UP!"
I started out with zero anything. After a messy divorce... I lived in a homeless shelter It wasnt pretty. nor the best momory of my life but after starting from nothing I can look back and say WHOOAA! that sucked..