Anyone else?

I pay nothing for yellow pages now. Check the date of this thread. I rode the yellow pages for years and then pulled out Oct '08 completely. It was a good and profitable run for 20 some years!

Originally Posted by VCS

How much and does it work???

KS.

Free, if you're purchasing a line ad. But the cost of display ads varies from city to city. In Manhattan, New York, a small, one-inch space listing would cost you about $2,500, and you could pay as much as $92,000 for a full-page display ad. But that same one-inch space listing in Manhattan, Kansas, would cost just $252, and a full-page display ad would be about $11,200.

I've paid over 200K in total through out the years for yellow page ads.

I Now pay 50 bucks per month for an in column listing.

The Yellow pages used to have a monopoly on local advertising. Not anymore.

The results from the Yellow Pages often times are not worth the investment. Most people don't even use the Yellow pages any more.

Frankly, there are much better ways to advertise.

It is much easier for the client the find more information, get a quote and reserve an appointment on the web while they are at work or at home.

I Dropped most of my yellow page advertising a few years back when I discovered a way to advertise that cost me zero. Yet it pulls in more work and better customers than my former 1/2 page YP ad.

It's done by building relationships. Which is what marketing should really be all about and we all should be doing.

Even, My internet advertising cost me only 14 bucks a month yet it pulls in at least 4 jobs per week.

Why would anyone want to pay exorbitant rates to advertise along with their competitionin the YPs?

It's only because they haven't found a better way.

In this age of electronic communication the Yellow Pages are becoming a dinosour.

i put a half page ad in for 800 for the year..then they put me in 2 other books for free so im in 3 books for 800 bucks

man im glad i never listen to everyone that said dont use the yp..
im staying busy just with that.

yp
website ( only been up going on 4mth)
BNI/word of mouth
door hangers/flyers
sub work

Originally Posted by Rob Allen

2 Full COLOR ads. 8000.00 a month.

1 for pest control.
1 for Carpet cleaning.
Free ads under water damage and misc. other areas!!!

Rob Allen.

PS:I ain't skerred'. LOL.

And if didn't work then I couldn't make the 8k payment a month...

Wow what a difference 2 yrs can make. I now spend zero dollars on yellow pages. Glad I got out when I did.

Rob,
have you replaced your YP business with Internet business?

Lotta things to consider with YP ...

1. How many books are in your area? More books, more dilution of your caller views.

2. Do you offer Water Damage restoration? I still think YP may be a viable option for W/D.

3. What is your market base. the higher end residential market virtually never cracks a phone directory. Why should they? There is an internet connection and maybe computer in virtually every room.

Steve
www.StrategiesForSuccess.com

PS My partner in crime, Big Billy Yeadon, just posted an interesting commentary in his marketing blog. It would be well worth your time to read it here:

http://www.strategiesforsuccess.com/...e-yellow-pages

Originally Posted by bonesheal

Rob,
have you replaced your YP business with Internet business?

Internet
Updated postcard program
Upgraded fridge magnets
Green spotter leave behind
Updated van wraps
TV/cable

That is my replacement Dan, a well rounded marketing program imho.

$96k a year will pay for a lot of postcards! I'll bet that even with TV that's a significantly reduced ad budget.

Started 4 years go at $3200.00 Per Month, Now around $500.00, it pays for itself, and people still call us from it, most of our business comes in from Joint Ventures, Networking, and our biggest is Direct mail we do in house!!