Thread: My Secret about Youtube marketing

O.K. Everyone I am about to share a powerful marketing tip that only will cost you time. Let me start off by sharing my business history so you can better understand the power of Youtube. We started our business in Traverse City MI. and shortly after relocated to Rogers Arkansas in a attempt to get into a warmer climate and to work for walmart executives. After struggling with yellow page ads that did not make the phone ring and competing with over 100 carpet cleaners in the area (an unbelievably over saturated area of carpet cleaners) I discovered youtube and began making video testimonials and video promo's. At the time I was able to get my videos to the top of google search using the keywords I targeted. This worked well but was not the bread and butter of our business. Shortly after we signed up with Piranha Marketing and that is when we really started to see an excellent return in my Youtube work. As a member we were able to work with other carpet cleaners commenting and rating on each others video's. After just a few months we completely dominated google in our area. Example: at that time if you were to do a search for Carpet Cleaning Rogers AR we had 9 out of ten natural listings a local listing and a ppc ad. We showed up 11 times on the first page for that term. We had similar results for other cities in our area. This lasted until we had to move because my wife fell ill to multiple sclerosis. We then moved to the Chicago area so she could get treatment. Since then I have done little on youtube and just recently started working on it again. My results are starting to pay off well. However not being a member of Piranha anymore we are not getting the ratings and comments we use to get. So now I am willing to share my experience in hopes of getting a group involved to help promote each other on youtube. I invite all of you to have a look at my channel and study the way I word my titles, descriptions and keywords so you can learn how to do this yourself. Naturally I would like subscriptions, friends, comments and ratings as long as they are honest. In return I would be happy to watch your video's comment and rate them as I see fit. One thing to keep in mind is youtube knows what you watch, comment on and rate. If it is related to your industry they will find you to be more credible and it will help you show up more in searches. Just for kicks I am curious on how these search terms "carpet cleaning Northwest suburbs" "carpet cleaning Northwest suburbs of Chicago" will show up on google on others computers. Please let me know if you are interested in joining forces.

Thank You, Joe Hill
http://www.youtube.com/user/NorthwestSuburbs

P.S. I have allot more to share on this subject and will in time as I do not want to overwhelm everyone.

Thanks.
That sounds great. I will put together some helpful tips on what I know about making and editing them. I have not had to buy any programs yet so everything you see I did for free and learned with in 2 years an hour here and an hour there.

Here is a list of software I use

Audacity to edit audio (free)
You can take out background noise amplify audio and so much more.
I like to speed up audio it makes my wife and I sound better as we do not have good radio style voices and it helps with cartoon voices

Gimp (free)
This program is a very powerfull image manipulation program we use it for web buttons and to layer images and more

Adobe after effects (expensive but we got the free 30 day trial we are buying it)
This is great for split screen, green screen and much more. Need to have great graphics card or you will end up balled pulling your hair out.

Camtasia (around $300 also has a 30 day free trial)
Screen capture and video editing

All of these you can learn how to use on youtube plus there are some cool tricks you can do with them all

Also keep in mind using copyrighted material can have you banned and even can effect your website standings with google. I have had a difficult time finding quality royalty free background music myself. I think I will check with a college or past connections with friends in the music business. I grew up with Kenny Olson lead guitarist of kid rock but seriously doubt he would help me out on this.

Jason you do have some great footage in your video

Sounds great the more the better

I will start with creating a Youtube account

This is what I think about when creating my accounts. Keep in mind there are several ways to promote yourself on youtube so do what you think is right and wish for the best as I do. Just be honest and you should do well.

User name
Make sure you use a users name that is relevant to what you do or where you are marketing. I chose Northwest suburbs because that is were I was planning on marketing in the Chicago area. Looking back I do wish I went in a different direction so take the time to think this out.

Description
Use your choice keyword two or three times in your description. Make sure it is has plenty of relevant details and do not over use your keywords or you will lose credibility for keyword stuffing.

My Description
Explain who you are what you do and were you do it. Again use your choice keywords 2 or 3 times and be detailed do not over stuff keywords.

Home Town and Location
You will know what to do here

Jobs/Career
Explain what you do for a living and were you do it don't forget the choice keywords again

Education
Include your complete education including training classes and include locations if it will help your keywords.

Interests

Include your interests you may include your interests to better your industry mixed in with a little personal tid bit about yourself

Books
Your choice

Music
Your Choice

O.K. here is a tip for those that have videos they are ready to promote. I have tried the craigslist several times only to get a couple of price checkers. After a while I gave up on that marketing approach.

Well recently I changed my strategy and have tried it again with some luck. This time I was not going for sales but I was looking to increase my traffic to youtube and video views with it.

I know most of the response was from my competition but that is fine as I am just trying to increase my traffic to gain credibility with google and if I get a job or two it is a bonus.

Here is one of the links http://chicago.craigslist.org/chc/bfs/1619755810.html

Happy to have you as part of our team Matt

Making a viral video is an art or just plain luck here is one I like (not mine)


and here is my viral video

I did not promote this one in any way it just took off. It is hardly getting views right now but did great for a while.

Welcome to the group Dan