Thread: PM and Apartment Brochures

Where is your one page'r?

does it have alot of side by side comparisons? clean one half before hte other and take a pic kinda thing. ? just curious

Joe, mine has a couple of pictures, and has the services that we offer. It describes the services and each fold or section has a small call to action on it. On the back I list some comments from customers, all commercial customers. I also use a slide presentation when making cold calls. Ihave it running on my phone and set it up while I talk to the client about oour services and how we can help their business.

I would maybe try to stay away from the charge per hours in emergency.
IMO it scares away people to call seeing the x/hour charge.
After hours is an automatic extra

Glad you got rid of the "other fees may apply" thing.... That phrase ALWAYS turns customers off. How about doing something with the "Starting at...." portion of the apt fees... Personally I always think that price wont apply to MY situation.... Be honest and break down the price. If someone has a large apt they might not call because there are hidden prices. My $.02

Or they should understand that the cleaning is for a general size of an apartment. Most people that live in an apartment either:
a)have lived in an apartment in the past
b)will most likely live in another apartment

OR

If this is for managers as well, they should be knowledgeable what an average size of an apartment.

my 2 cents.

Have someone check your grammer and spelling. I'm horrable at this, but I have a good friend that checks all my printed materials and boy does she find the errors. But I would rather she make the corrections, then to look like a fool to a potential customer. By the way, you spelled response as respose.

Take mnore of the focus away from your actual prices and let them have a second sheet just for pricing (pricing guide) make the flier grab the mangers attention. emphasize on your ability to get the carpets cleaner, take more stains out, better cst service and the big one....keep them closer to there budget. If you can show a complex that you can clean and have them closer to a reasonable budget then most of the time its yours or a couple of months down the road its yours. Dont have to be CHEAP just have to let them know youll work with them here and there. What is the median for your area with carpet cleaning for apartments out there that price seems high for the basic clean. Let me know Thanks

I did allot of apartments when we were in Arkansas. We were the most expensive but we did lower our prices a little if the managers begged us to so they could use us and others we just walked away from. We now try to avoid apartments especially now that I am in an area were you have a 25% chance of getting in with a truck mount. Most places here you can't park near the building without a huge headache. I found giving them a free cleaning was the best way to get in with them. After performing the service they Always wanted to use us. Most of the complaints we heard about other cleaners was not that they did a bad job getting the spots out but that they did not vacuum the edges. Don't forget to charge for red spots as they are usually willing to pay for them (this was our best upsell for apartments) we always found kool aid stains. Here is my multipurpose free cleaning half fold brochure. I hope it helps, sorry the print is choppy I need to re-due it.