I have met the gentlemen in the video several years ago. He is a topnotch cleaner.
I do not know specifically if he used Dye Loc or or method to prevent the effects of bleeding. I wish they had given mor details. In some cases the rug is wet out and as long as the water stays flowing the dyes will not settle back onto fibers.
Sometimes a rug treated with Dye Loc will still bleed considerably. Rather than stabilizing the dyes, Dte-Loc works by preventing dyes from attaching to toher fibers. Areas treated with Dye-Loc actually repel dye stuff. The dyes may come loos back they have nowhere to go. They stay in the water until the water is extracted.
Although Dye-Loc is an acid, the real key to how it works is Hyperbranched polyehtylene derivatives and some other secret technologies.

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Great people.

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