bumping this stanley steemer thread up![]()
bumping this stanley steemer thread up![]()
I worked for SS for about 3 yrs part time; they definently got everyone licked when it comes to price, advertising, and equipment. But their techs are pushed to the point of ridiculous. Their customers always call me to accomplish what they tried to do.
Quality definently isn't their strong point. I have gone to a job where the tech was still their loading up the truck and cursing me because of his incompitence.
The biggest difference is quality and pride of ownership.
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Rickie Fontenots Janitorial Services
211 W. Devane St
Pensacola, Fl. 32534
Bus# 850-341-9405 Fax# 850-549-3069
www.rickiefontenotsjanitorialservices.com
I worked for them for 7 years. I started off as an assistant and moved up to running dispatch and ended my time with them as a full time commercial sales rep doing about 600-800k of commercial cleaning and water restoration. Some jobs we charged an arm and leg and other jobs we didn't but I was always honest and up front with our pricing and expectations.
I think you guys have pretty well grossly exaggerated how they run things. Never once and I mean never once have I seen any one in management including myself preach or plan the premise of bait and switch. The 99 dollar special is typically a 4 room clean only. Prespray, pretreat attention to detail was always included. They don't price things by the sq.ft like most of you guys do. They price per room with a limit of 300 sq.ft per room. The pricing is probably more down the middle or average than you think.
Everyone "upsells" you do it we did it and its how you make money. It was always about educating the customer on protection and so forth never about cheating anyone out of their hard earned money. We all want to do a 140 dollar job and add on enough extra work or spray on's to get up to 300 bucks. Just like you guys we gave up front pricing before anything additional was cleaned or protected...
"maim (scotchgard sales pitch) it'll be 25 a room and we can do that right now". If you were ever found to have added to a ticket without the customers approval you'd have been pulled off a truck in no time. A full time guy running a truck can make up to 16% if he consistently adds on protection, deo or furniture yada yada.
We did a ton of volume. 40-60 jobs a day and sometimes as much as 100 a day. Divided up between 10-16 trucks. Quality, despite what you guys think, was a huge issue. You cannot have a customer call back rate or "redo" rate above 3% or you're back down to an assistant.
As far as advertising goes its not a third of what you guys think it its. Nationally they do TV which is nice but thats the larger extent of what they do. The largest branch I worked for which was Dallas, didn't advertise over 2k a month total above that national TV advert. Once they cross promoted with the Cowboys but that only lasted one year.
We cleaned tile and grout with the same bonnet and gecko as you guys use. Most of us took the same IICRC water restoration and structural drying classes as you guys did.
At 35k a year with full health insurance and paid vacation you don't end up with that many bad seeds. Usually there are a good solid 10 or so guys who make up and above 35k a year and they do decent work. Then there is a revolving door of another 10 or so guys who just don't get it but thats a result of having a big business not how management runs things. The bigger you are the bigger your revolving door is but the longer you stayed the more money you would make on requests. Being requested by name is something they really concentrated on.
One of the real advantages you guys have is the diversity in chemicals and how you tackle a job. We were always limited in what we could do or offer because the size of the company was always a legal liability.
I also doubt if there is a franchise owner who bought one so he could clean carpets himself. I would imagine it is like buying a McDonalds you probably learn to flip burgers but theat isn't what the owners job is. Just like MDs sells a $1.00 dbl cheeseburger and they sell a ton of them but there are always lines out the door of the mom & pop place that has a great product with a loyal customer base even though they charge 3 or 4 times that for their burgers.
Bobby Hales
I love that SS cleans tile and grout. I picked up 4 new customers this week because SS cleaned their neighbor's house and they didn't want the same results their neighbor's received. I am making good money off of their advertising. I just hope they keep advertising T&G in my area...
Ryan you missed my point I don't think he wanted to continue to push a wand. He wanted to own a business, but with their business model I don't think that includes him still on the truck every day. I was just trying to make a comparrison thats all. Oh and BTW most McDonalds owners started out working in one too.
Bobby Hales
I live at the hub of Stanley. I never bash them to my clients because just like anywhere else, they have good techs and they have bad ones. Being here I can tell you I probably get more business because of some of their practices. They seem to send a lot of salesmen instead of well trained techs. Im glad they are here.
How is this for name recognition? I was cleaning a house yesterday and letting my kids play with the Flip. I got my oldest to record me cleaning at times during the job. I was viewing those videos this morning and came across this one that I had no knowledge of.
[ame="http://www.youtube.com/watch?v=1dxrgiTHtOo"]YouTube - Video 29[/ame]
They see the commercials all the time on TV and even come up with their own little jingles but if a child knows what they do they have to be one of the most "known" carpet cleaners in the US.
I wish I only had their name recognition!
Less than 22% of the $5 billion cleaning industry is handled by the top 9 franchises ... in fact, they whine in their own publications that local cleaning is dominatedby local independents.
It's even more lopsided in restoration ... Servicemaster is huge billion dollar company (yet just about $300m in cleaning/restoration gross revenue) - by the way Stanley Steemer is $420 million in 2007 with 80% of that cleaning revenue - and with SM half of that is restoration work and rebuilding ... (they are a $3.5+ billion operation but have 9 companies last time I researched from Terminex to Trugreen etc) ... but franchises in our field also complain that the restoration field is extremely fragmented - and again MANY of the restoration claims are getting split up between a whole bunch of independents.
The advantages of the franchises are consistent image and branding and messaging ... and hopefully consistent operations and service. And they have built strong relationships with large national insurance companies to generate referrals - which is a sticky situation because technically insurance companies are not supposed to recommend anyone. They do ... just carefully.
But if you have your marketing systems in place, you can get those claims first - if you want them.
Stanlet Steemer ... they do a good job ... it's just not the type of operation I choose to run. And I certainly would not be paying $40K - $400K to acquire a franchise in the restoration field. But that's just me.
the rug chick,
Lisa Wagner
Last edited by LisaWagner; 07-02-2009 at 12:34 AM.
Heavy is the head, of who wears the crown. Mcdonalds or Claim jumper???
The man who stands for nothing, will fall for anything.http://ecoprocc.com
Jaime,
Sears is pretty big here in Houston as well. I had no clue they were even in the cleaning business until I started seeing their trucks. I don't know if this is just a Houston thing or if they're going full-bore across the U.S. They already have name recognition, so I see no reason why they wouldn't successful.
Kind Regards,
Jose
I can't believe this post is still going, I like some else in the above post started as a tech (Crew Chief) I alredy had franchise support experience and 7.5 years later I was running a million and a half cleaning company that was 80% cleaning. Lots of headache's, but lots of good times as well!! I would not take it back for a second, it helped me get to where I am today, and I am very blessed for that!!
Pocono carpet cleaner,Pocono Water Damage Restoration
The tile its the first 100 sqft for $99 and .50 aft after that! and .50 aft for sealer
Steve Lillard
Supreme Commander of Clean!
The tile its the first 100 sqft for $99 and .50 aft after that! and .50 aft for sealer
Cleaners hate them because they are making more money than they are!!
Steve Lillard
Supreme Commander of Clean!
I can honestly say.. I worked for chemdry. I operated two franchises by myself jackson and josephine counties. One van two differant sets of invoices. I worked an average of 14 to 16 hours a day 6 days a week for many years.. I pulled in average of 48k a year some weeks I made $1800. others as low as $700. and right before major holidays I would pull in $2900-$3600 in one week.. I thought I was rich for the state of oregon... I was making more than 80% of the entire job market median. But.. I always did an awesome job and increased his business by over 42% in the first year. becuase word of mouth. I still have most of those customers to this very day.
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