San Francisco, CA – Dryer vent cleaning is one of the most often neglected m ...

Last month, 1,200 illegal immigrants working as janitors in Minnesota were fired after a government-prompted revie ...

Press Release: STURTEVANT, Wis. – Nov. 24, 2009 – JohnsonDiversey today launched www.outbreakcontrol.com, a one-stop resource for managing infection risk in schools, health settings and other commercial spaces. Developed for ...

By Howard Partridge,

I push the glass door of a carpet retailer open as I step inside. This is the first time I have been in this store. I don’t know anyone here. What will they think of me? How will they react? Will I get any referrals from this place? I have practiced my script, and I have my secret weapon with me – a box of donuts. I am ready to fire off several reasons they would want to have ...

By Howard Partridge,

What makes one business person more successful than the next? Why are some entrepreneurs wildly successful and other’s aren’t? It has been said that the difference between successful people and unsuccessful people is the fact that successful people are willing to do what unsuccessful people are unwilling to do. Not that they can’t, just that they won’t.
Over the last 22 year ...

The 3 M’s of Marketing


By Howard Partridge





“Which Advertising Methods Work and Which Don't?”
I am constantly asked "Does _____________ work?" You can fill in the blank with everything from yellow pages to radio. I answer all of those questions with the same answer: "IT DEPENDS!" "Does Radio Advertising Work?" It depends. "Does Yellow Page Advertising Work?" It depends. "Do Flyers Wo ...